Naming Your Dental Practice
It’s a big job, an important job, but I see many dentists use the standard name, DDS, PC as their practice name. Using your name as your practice name is fine, particularly if you’re in a small town, if you’re the next generation in an established practice, or if you plan to brand yourself for future endeavors, like speaking or consulting. However, if you use your name as your dental practice name because you didn’t have time or energy to come up with anything better, that’s a cop out, plain and simple.
You deserve better! Read the rest of this entry →
