Modern Dental Practice Marketing

You can do anything for 90 days if you set your mind to it, and sticking with 90-day plans can add up to significant long-term benefits. Take, for instance, a diet. If you stick with a low-carb, low-sugar diet and increase your exercise for 90 days, you will lose weight and become stronger. How about oral health? If you have mild gingivitis and begin using a periodontal rinse, flossing daily, and brushing twice a day, your condition will probably improve.

The same philosophy of 90-day planning can be applied to marketing. If you’re an MDPM client, just email or call Jill to request your custom 90-day marketing plan, and we’ll explain the details. The goal is to design a practical plan that will synthesize internal and external, print and online marketing. Read the rest of this entry →

1. Your site has duplicate content: If your site has the same text that’s on other websites, Google will frown. To see if your website content is duplicated elsewhere on the web, cut and paste a paragraph from one of your services pages into Google search. You’ll see that the results show similar or duplicate content in bold font. If your blog has duplicate content, it’s the same deal. The whole premise of Modern Dental Practice Marketing is to provide original content for dental websites and blogs. Our dental copywriters understand writing, dentistry, and search engine optimization.
2. Your domain is in its infancy: Domains (website names) that have been stocked with good, original content for years have an advantage over new domains. When you re-do your website, put it on the same domain it formerly held. Also, purchase your website domain for 10 years, not just one year. Google smiles upon your intention to sustain your business website for a decade.
3. Your metatags are poor or don’t exist: If your site does not have good, quality metatags (title tags, descriptions, keywords), it’s not optimized. Google doesn’t read meta keywords any longer, but Bing and Yahoo do, so I recommend you have all three. It certainly can’t hurt! If you aren’t sure whether your metatags are sufficient, call Jill at Modern Dental Practice Marketing. She’ll look at your tags and let you know what’s going on in your code. Metatags are like a site synopsis for Google bots (spiders). Read the rest of this entry →