A new year, in this generation, brings changes from Google, along with a landslide of projections about marketing trends. Last year, while Jill and I were at the Chicago Midwinter, Google rolled out Panda. This bulk of changes to Google’s algorithm prioritized original text, which only proved that MDPM’s approach to Internet marketing is on target.
Any time now, Google will launch it’s 2012 overhaul, Search Plus Your World. This article explains the changes in detail. If you prefer the short version, here you go.
When you’re logged into your Google account, Google is going to integrate your personal search preferences and trends with the results you see on SERPs (search engine results pages). If you shared a photo of your puppy with 10 people and you do a search for puppy photos, your shared photo will come up in the results with a note reminding you of how many times you shared it. Rest assured, Facebook and Twitter are not allowing Google to infiltrate personal data (or so we’re told), but Google+ is fair game. We’re promised that the results are personal to the user and won’t compromise privacy.
What will Google Plus Your World do for dentists? Maybe nothing. Or, if you play the Google game, maybe a lot! Continue Reading →