Think, for a moment, of your business having three dimensions: you and the company are one; the client is one; and your employees are one. All dimensions must be in focus. For each dimension, you need a goal or purpose. You and your employees work together with the goal of serving the client. Your practice mission and vision sheds light on this purpose – the purpose of serving the client. But you, as an employer, must also serve and manage your employees if the mission and vision are to be carried out. So, in addition to a mission and vision, you need a commitment to your employees.
Now let’s delve into definitions and samples.
A business’ mission statement should define the intent of the company.
- Ask yourself, from your patient’s perspective, what does your practice do?
- Use words that embody the emotion, integrity, and expertise that goes into your product.
- Keep it simple and short.
The MDPM mission is…
To provide dental industry professionals with a creative, consistent, and highly visible online marketing presence.
A vision statement sheds light on what will happen when the mission is carried out.
- Ask yourself, what’s the purpose of your mission? What’s the intended result?
- Use words, again, that convey emotion and excellence.
- And, again, keep it simple and short.
The MDPM vision statement is…
To increase our clients’ profits through effective online visibility. To extend superior customer service with responsive solutions that address each customer’s unique needs. Every client should be proud to say that MDPM is their marketing company.
At MDPM, our first priority is serving our clients to the best of our ability, but in order to fulfill our mission and achieve our vision, we must keep our employees happy, focused, and driven. It’s just a natural extension, to Jill and me, that after creating a mission and vision statement to address what we want to achieve for our customers, we create an employee commitment. Some experts refer to internal and external clients – internal being your employees. Both types of clients must be satisfied if your business is to thrive and succeed.
The MDPM employee commitment is…
To create an environment and provide opportunities that inspire wholistic development of the individual. Every employee should feel appreciated, welcome, and genuinely happy at work.
As mentioned in previous posts, Jill and I went on a retreat this weekend to do some important big-picture stuff. Though we’re a marketing firm, like a dental office, we needed to establish our mission and vision. Here at the MDPM blog, we get a ton of visitors looking at mission and vision statement advice, so I decided to share our experience with you. Let me also say, my advice to dentists, and the advice I apply to MDPM, is based on years of interviewing, writing for, and reading literature from the dental practice management leaders. I don’t begin to claim the advice as my own; it is my interpretation of the information I’ve been privy to from leaders in the industry.
If you want to discuss your mission, vision, and employee commitment, or if you have questions about how to attract patients who will appreciate your mission and vision, call MDPM today at 972-781-8861, or email us.