Tag Archives | dentist marketing
The best dental marketing company can help your practice grow, but they can’t do it alone. Why? Because today, people expect a personal touch in marketing – particularly from a private practice, and even more so from a healthcare provider. In the past, a dentist could hang up a sign and patients would book appointments. Yellow Pages ads were popular, once the ADA allowed dental advertising, and they helped many practices keep full schedules. These types of advertising are impersonal, and no longer effective.
With the advent of Facebook, blogs, and even video chat, potential patients want the personal touch, even before visiting your office. Unless you have a dental marketing professional on staff, or you handle your own website, blog, social media marketing, and newsletters, you probably use a dental marketing company, like MDPM Consulting.
Here are 10 things you need to tell your dental marketing company, as they happen: Continue Reading →
Not everyone asks this question when interviewing a dental website designer, but it is an important question that should be asked. What makes your websites better than others? Any company that is not prepared to answer this question, without using jargon and sales BS, isn’t worth your time.
I was speaking with a respected Florida CPA today. He brings his clients to MDPM Consulting for marketing, because he understands the value of our services. This associate said that many website SEO companies try to automate their products and services so that they don’t have to invest time in their clients. Their goal is to find a system that works without human intervention. He mentioned how Jill and I, though we have many clients across the USA and Canada, invest time and energy in our clients, one-on-one, with no BS. His observation brought one word to my mind: craftsmanship.
When you think of craftsmanship, you might envision beautiful woodwork, stone sculpting, or glass blowing. You might ponder the Italian renaissance. Merriam-Webster says that a craftsman is: one who creates or performs with skill or dexterity especially in the manual arts. Note that the definition reeks of humanity. “One…creates…dexterity…manual”… these words all imply a requirement of humanity in a craftsman. A machine, nor software, can be a craftsman.
Craftsmanship in Technology
Can we truly consider technology and marketing professionals craftsmen? Absolutely. We are craftsmen of the modern age. Continue Reading →
Today, I want to share with you our Enterprising Selection of Services. This premier package combines our Smart dental marketing and Enterprising selections, and also includes more personalized consulting, more aggressive blogging, and monthly team training in important areas, like social networking and telephone conversion.
Aggressive Selection of Services
The Aggressive Selection incorporates everything in our Smart and Enterprising Selections, with even more marketing tools and consultation.
Branding and Print Materials
From the beginning, our strategic branding program will provide you with a new, custom dental practice logo, as well as direction on naming your practice, if needed. To integrate your logo into your practice, you’ll receive a unique design for business cards, letterhead, envelopes, and a tri-fold or bi-fold brochure. Our experienced graphics team will also deliver two completely original postcard designs for direct mail. We can manage your direct mail campaign, if you like, as an additional project.
Aggressive Internet Presence Custom Website, 2 Micoristes, Blogsite
Your custom website will include a premium gallery with up to 15 pages of case studies, as well as elements of motion and original text, for SEO. The site will also feature 10 city pages, which will widen your search engine strategy to neighboring towns. Two different, 10-page microsites will be designed and optimized for your SEO success. You’ll also receive a blogsite on a unique URL. This means, you’ll have four websites. Remember – they are yours to keep. We do not require contracts, so if you ever terminate services, you get to keep your investment – all files and text are yours. This is not true of all website companies. Continue Reading →
Today, I want to share with you our Enterprising Selection of Services, which is the next level up from our Smart dental marketing selection.
Enterprising Selection of Services
In addition to everything in our Smart Selection, the Enterprising Selection comes with 12 blogs per month and a 10-page dental microsite, built on a CMS, for a significantly more competitive SEO strategy. The microsite will act as a mini-website about a service or product you would like to promote. Blogs may be split between the dental blogsite and the microsite, if you prefer.
We will update your social media profiles, upon request, help you with reputation management, and provide a one-hour consulting call and complete SEO report four times a year, quarterly.
In addition, for patient retention and referrals, we will deliver a custom, quarterly e-newsletter and supplemental, monthly e-blasts to your patients. Simply provide us with a list of emails, and we will manage the subscriptions, track delivery and opt outs, and provide you with an overview of your mailing responses during your quarterly SEO calls. Continue Reading →