The Oregon Dental Association now says that dentists can’t use Groupon for marketing in Oregon. And, on a side note, the BCE made the same decision regarding chiropractors. Why? Because Groupon gets a referral fee or commission, and that’s against the rules.
The deal that broke the camel’s back offered a $49 Invisalign exam, x-rays, and impressions, said to be a $540 value, plus $500 off Invisalign treatment.
A chiropractor went before the board and complained that medical services, including dentistry and chiropractic, should not be put in the same realm with nail salons and restaurants.
I’ve heard mixed reviews from dentists on the effectiveness of Groupon, anyway.
Facebook offers a check-in deal, but I don’t know any dentists who use it. I’m going through the process of creating a check-in deal with Facebook today, so I’ll update this blog when I develop an opinion about the process. With a check-in deal, patients can use a smart phone to check in at your location and redeem a special offer on their phone’s screen. The benefit to the business, or you in this case, would be that the person checking in makes your practice name visible to all of her Facebook friends. The checker can add a photo and message to the post, as well. Read the rest of this entry →