A recent study by MerchantCircle/Reply.com surveyed 2500 small business and found that if owners could invest in just one type of marketing, it would be SEO. To dentists in private practice, this study sheds light on where to spend marketing dollars in 2012.
In the survey, nearly one-third of responding small business owners chose SEO as the number-one place to invest marketing dollars. Almost 20% selected traditional media, including newspaper, direct mail, radio, phone book, etc. Another 17% said “none of the above,” social media came in 16%, paid search got almost 10%, and mobile marketing and advertising claimed 3.7%.
What is SEO?
SEO stands for search engine optimization, a strategy intended to make websites rank high on search engines, like Google, Yahoo, Bing, Ask, etc. Google now holds over 90% of the search engine market, and over 95% of the mobile search market, so small business owners should aim their SEO strategy to please Google. Read the rest of this entry →