What are Title Tags?
The title tag of a web page can be seen in a few places. Of course it’s in the code, with metadata, but it is also in the page tab and comes up as the page name when someone bookmarks the page. Title tags show up in search results as the main, blue, bolded title at the top of a search engine result. A hyperlink on that blue title tag leads from the search result to the page. Title tags are not the page headings, or page titles, though you can use the same words in the H1 and title tag, if you desire.
Why are Title Tags Important?
One of the most important SEO factors on a page is its title tag, because search engines read the title tag as the page tile – the description of the subject matter the page covers. For this reason, the main keyword you select for a page should be in the title tag. Only 70 characters, including spaces, will show up on search results, so keeping your title tag under this length is a good practice. Sometimes I see a website with more than 100 characters in a title tag, a silly strategy that makes no sense. Continue Reading →