Facebook actually has a page called Super Bowl commercials 2013. Everyone knows about Super Bowl commercials, and for some, the ads are the best part of the show. Marketing professionals look to the crazy ads each year for inspiration, because that field is where the big dogs play. This year, Super Bowl commercials are going for $4 million for 30 seconds. That’s a lot of green to participate in this ballgame! In addition to the highly anticipated commercials, however, on January 3, we’ll see social media throw a spiral into the Super Bowl fanfare.
Hyundai, the car manufacturer, is hosting a Facebook ad campaign for their Santa Fe crossover SUV on Super Bowl Sunday. The “mobile experience” or “social experience” allows engagers to build a team of Facebook friends, each having an assigned archetype, like “bully” or “brains.” The campaign, called Find Your 7, correlates with this commercial:
Why all the hype around mobile marketing?
You expect advertisers to get excited about the Super Bowl commercials, but why integrate mobile marketing? Research tells us, during the 2012 Super Bowl, 15 million tweets occurred about the event, while only 3 million folks twittered about the big game in 2011. A growing number of people (consumers) love to communicate, play, shop, and share online.
In the last quarter of 2012, Facebook’s mobile users outpaced desktop users, and the revenue from Facebook mobile advertising was $150 million last year. After battling with company executives about mobile applications being important to Facebook’s growth, the company’s inventor, Mark Zuckerberg, says, “There is no argument. Facebook is a mobile company.”
It makes sense, then, that big advertisers would join the biggest TV advertising opportunity of the year with super-popular mobile marketing. Read the rest of this entry →