“Fog” by Andrew D. Robertson
The blog fog can be blinding. Whether you become immersed in blogging, and you lose sight of the rest of your marketing goals, or you can’t see where to begin with blogging, it’s easy to get lost. I want to give you some fog lights to help along the way.
In my years of blogging about dentistry and for dentists, I’ve found four stereotypes – outside of those who blog well and regularly. I hate to call anyone a stereotype. You are all special individuals, but when it comes to blogging, most of you fit into one of these profiles. Don’t be offended. Be practical.
- I want to blog, I do. But I have no time!
- I can write. I graduated with my doctorate, remember?
- I’ll do it, but I have no clue what to write about.
- I blog right now. Well, not as regularly as I used to. Actually, I need to set aside some time this week…
I want to blog, I do. But I have no time!
These dear dentists are truly swamped. They’re at that crucial edge of explosive success. The practice keeps the dentist and associates busy, and then there are CEs to attend, lectures to present, employees to train and encourage. The responsibility of blogging will tip the scales and cause more important things to slip through the cracks.(“More important” being relative.) Busy dentist, please remember: if you want to grow your practice OR your speaking business, you have to market. You need to blog.
Solution: The good news is, MDPM copywriters have been writing blogs for dentists and industry experts for years. So you don’t have to write your blog. We can do it for you. Just give us a call, and we’ll find a blogging solution that works for your needs. Read the rest of this entry →