When it comes to quality, oftentimes the original is your best bet. For instance, the carbonated beverages aisle of the grocery store boast brands like Kountry Mist, Citrus Drop, and Mountain Rush, but it was 7 Up that broke into the soda pop market with a lemon-lime soda in 1929. Other name brands, Mountain Dew and Sprite, gained momentum later. However, many competing lemon-lime beverages failed throughout the 20th century. Why? Because 7 Up got it right and is the original un-cola. By 1940, 7 Up was the third on the list of top-selling soft drinks on the planet.
Consider for a moment what 7 Up had to do. This unfamiliar beverage had to win over loyal drinkers of ginger ale (1851), Dr. Pepper (1885), Coca-Cola 1886), and Pepsi-Cola (1898). For a century, people had been consuming tasty carbonated beverages. By 1940, there was staunch competition.
What does this have to do with dentistry?
The small world of dental blogging is an up-and-coming in the greater realm of dental marketing. While yellow pages advertising has dramatically fallen in popularity, many dentists don’t yet have a website. At MDPM, we have to convince dentists that blogging is important – it’s good and valuable – it will endure the test of time. While this sounds like a daunting task, the numbers speak volumes. A dentist blog with daily postings of original content can bring in more targeted traffic than a dentist website. Google Analytics does not lie!
Why should a dentist blog?
Six years ago, not many dentists blogged. Google’s algorithm was evolving as the Internet grew and people tried to trick search engines into ranking their website high on results pages. These black hat tactics, as they’re called, were booted by Google and other search engines. Today, we know for a fact that when it comes to ranking websites, Google places the greatest importance on original, informational web content. Continue Reading →