There is no shortcut: to get the most out of your blog, you have to post original, SEO content every day.
As with most Internet marketing efforts, you can do it yourself. You can certainly write your own blog posts. However, the dental copywriters at MDPM are here to pick up the slack for you. If you have no time to post, we’ll write all of your blogs. If you have time to post a blog once in a while, just email it to us, and we’ll optimize it for search, add a photo, edit, and post it for you. If you want to login to your blog and post at will, that’s okay, too.
TIP: Blogs should feature primary and secondary headings, H1s and H2s.
For some dentists, we post a blog once a week. While this is better than not blogging at all, posting once a week is not ideal. In tests, we have seen blog traffic double and triple when daily posting is implemented – and the traffic jump occurs inside 30 days. More traffic translates into more potential new patients.
TIP: Blogs should feature targeted keywords, as well as metadata for search engines other than Google. Continue Reading →