Modern Dental Practice Marketing

Perhaps you have a great dental website built with beautiful code and original content. Maybe you have a blog, too that is linked to your social media accounts. If you’re doing all the right things to impress Google and other search engines, you’re probably seeing great SEO results. But, what if your SEO could improve even more? That’s where a micro dental website (or microsite) comes into the picture.

What is a microsite anyways?

A full-size dental website normally contains about 25 web pages, and in some cases up to 40 web pages. A micro dental website is a smaller version of a website that is geared to a specific subject. While your dental website offers information on ALL of your services, a dental microsite’s scope focuses on one facet of your practice such as neuromuscular dentistry or sleep apnea treatment.

What’s the point of a micro dental website?

The point of a microsite is to optimize your web presence for a specific service. Perhaps you just invested in new technology to detect TMJ disorder and want to expand your web presence to attract new patients searching the web for TMD treatments. Read the rest of this entry →

Well, we now have Timeline for individuals and businesses. If your dental practice has a business page, you may have noticed a pop-up that asked you to create a special offer this week — that’s new. But everyone has been talking about Facebook for a few years now. If you’re asking yourself how a dentist can use Facebook in marketing, join the club. I ask myself that question every day. Yes, I’ve seen, read, and heard other marketing experts share their advice. To date, though, I’ve not had a dentist tell me that Facebook brings in new patents and has a great return on investment (ROI). Websites do, blogs do, microsites do, but Facebook? Not so much.

Should we continue to do what’s not working? Absolutely not. That’s the definition of insanity, according to Einstein. We have to find an application that will make Facebook that serves us well.

I’m a problem solver by nature, so I’ve dived into the challenge of trying to determine how to leverage Facebook for dentists — without purchasing Facebook ads. Can it be done? I’m not sure, but here are some things I want to share based on the new boot camp video series that Facebook created and the feedback I’ve received from dentists over the years. Read the rest of this entry →

Modern Dental Practice Marketing has some exciting news! Have you ever thought that you would love to have logo’d pencils, t-shirts, or coffee mugs for your dental practice? You’re not alone! Many of our clients ask for recommendations in this area of marketing. Luckily, our COO, Shauna Duty, worked for Imagination Branding early in her career. Imagination is one of the nation’s most innovative and cost-effective branded merchandise companies. By teaming up with Imagination Branding, we offer dentists an easy-to-use solution for customized marketing products. In fact, you’re just a few mouse clicks away from creating apparel, backpacks, bags, reusable water bottles, and magnets with your dental practice logo!

Top Benefits of Logo’d Items for Dentists

Increase visibility –Every time a member of your community wears a shirt or uses a product with your logo, you increase the visibility of your name and dental practice with a walking, talking advertisement.

A thank you that gives back – It’s the thought that counts, right? From a tooth-shaped stress relief ball to a pen with your logo, giving a small gift to your patients will make a lasting impression—especially among children. Read the rest of this entry →