Include your value proposition: Your value proposition is the page description, in technical terms. This should be a statement that is highly attractive to potential site visitors/patients. This should separate you from your competitors!

Don’t take a segmented approach: Consider the entire user experience – for patients and returning patients. You should integrate all marketing into your overall marketing strategy. This means, your print, radio, and television advertisements should be aligned with your websites, blogs, videos, and online articles.

Avoid workarounds with SEO: Use fetch as googlebot instead of uploading new sitemaps. Don’t use canonical workarounds, but rely on the newer prev/next technique.

Avoid SEO trends: Google says, don’t chase SEO trends, but always, always, always focus on original, compelling content that will appeal to potential patients. The text will naturally rank high. Use good keywords in the text and tags.

Plan and execute: Define goals, implement improvements, measure results, create new improvements, prioritize improvements based on your market. Don’t chase trends, but do use techniques that work. Attract links, +1s, and follows.  Stay relevant and fresh: make sure your site is visible on mobile.

Google Trivia and History

• Google was founded in 1996 by Stanford University graduate school students.
• In 2010, Google had over 450,000 servers across the globe.
• Over 600 million people use Google each day.
• The corporation refers to their employees as Googlers.
• Almost all of Google’s revenue is brought in by their advertising services.
• Google possesses the largest index of web pages in the world.
• In most cases, Google delivers search engine results in less than one second.
• In 2006, Google purchased YouTube.com for a whopping $1.65 billion.
• Over 90% of web searches and 95% of mobile searches are conducted through Google.

Google’s Impact on Your Dental Website and Blog

Although other search engines like Yahoo! And Bing are important, none of them are as important as Google. If you follow the rules on favorable SEO practices such as relevant keyword density, original content, and search engine-friendly code, your site will be properly indexed by Google’s spiders. Your dental website will begin showing up in search engine results pages within a few months. Once your dental blog goes live and is stocked with at least four original, keyword-rich posts, Google’s spiders will index your dental blog within two to three days.

Now that you know a little bit more about Google and its stronghold on the SEO industry, we encourage you to consider the importance of incorporating Internet marketing in your overall dental marketing strategy.

To talk about dental websites, dental blogs, and SEO, contact Jill at (972) 781-8861.

Dental Copywriting at MDPM

At Modern Dental Practice Marketing, we employ top-notch writing professionals. Our writers come from a variety of academic backgrounds and have been extensively trained on clinical dentistry. Led by our COO, Shauna, our writers’ work is edited and polished to perfection. Prior to beginning the copywriting process for a client, our writers take a thorough look through your interview notes to gain a deeper understanding of your practice philosophy, services, and the needs of your community.

Our writers are also trained to place a high priority on client service. Unlike large, impersonal dental marketing firms, our writers and team members communicate frequently with our clients. Our clients’ e-mails, texts, and phone calls are answered as promptly as possible. After the extensive editing process, a dental website’s copy will be sent to our client for their final approval. When writing dental websites, we communicate with our clients from start to finish so that we ensure our clients are completely satisfied with their new dental website.

If you’re in need of an SEO-friendly dental website or dental copywriting services, contact Jill at (972) 781-8861 or e-mail us at info@moderndentalmarketing.com. We write and build dental websites, microsites, and blogs. We also manage social media, your Internet reputation, and SEO.