You may already know that keywords are words or phrases you type into a search engine in an effort to find specific information. If you want a home builder, you might type “custom homes Dallas” or “log homes Virginia.” The words in quotations are keyword phrases. A log home builder in Virginia who has optimized his website for “log homes Virginia” hopes that his site will show up in the results of your search. A realtor who wrote a blog about log homes in Virginia may also turn up in the results. Mortgage lenders, banks, insurance companies, and contractors could show up in the search, if they have the phrase “log homes Virginia” in or on their website.
Some you See, Some You Don’t
In or on? Yes. Keywords are used in backend optimization, as part of metadata that the consumer sees in search results and browser tabs. They’re also embedded into the text of a site, in titles, sentences, hyperlinks, and captions. Photos and videos may have keywords attached to them, hidden from view of site visitors. So, not only are keywords used on a site, where you see them, but they can be applied in special parts of the code. Search engine spiders, like those of Google and Yahoo, never “see” your dental practice website as you do. Instead, these spiders filter your website’s code through their proprietary algorithms. Continue Reading →