Modern Dental Practice Marketing

If you know about SEO or have paid attention to news reports about Google, you might have picked up that Google and other search engines are huge fans of original content on a website. In fact, if your website contains stock copy, you might find your dental website pushed further and further away from the first page of search engine results.

Content marketing involves composing and publishing original, informative text online. Articles, blogs, microsites, and websites should be optimized for keyword phrases that your potential patients are googling. Many factors contribute to Google’s indexing outcomes, but the quality and amount of your content (text), as well as its originality, are major factors to help your practice rank high.

Because your blog posts and website pages are optimized for keyword phrases, they will come up in Google’s search engine results pages, or SERPs. Not every Internet searcher will enter your website on the homepage. If a potential dental patient searches for “veneers in Chicago,” your blog about veneers (optimized for “veneers in Chicago”) may show up on page one of a Google SERP, and the searcher will enter your site or blog on that page. Potential patients may also find your practice through content on Facebook, Twitter, articles, or press releases submitted online.

Studies Show, Increased Blogging + More Original Web Content =
More Traffic + Better Rankings on Google SERPs Read the rest of this entry →

Keywords –As part of an effective dental marketing strategy, using keywords assists search engines with determining the purpose of your dental website and blog. Keyword placement also helps search engines drive traffic to your website. However, overusing keywords can do more harm than you might think. For example, Google’s sophisticated algorithms can detect inappropriate or excessive keyword placement. Modern Dental Practice Marketing recommends utilizing professional dental copywriters to avoid harming your SEO with keyword misuse. Read the rest of this entry →

SEO, these days, involves much more than metadata and keywords on your dental practice website. In fact, Google doesn’t even read meta keywords on websites any longer! The world of SEO involves every bit of online presence related to a dentist, from websites, microsites, and blogs to social profiles, comments, incoming links, articles, and patient reviews. Read the rest of this entry →

SEO stands for search engine optimization, a term that refers to the strategy intended to make a webpage rank high on search engine results pages, or SERPs. Since Google is the giant of search engines, dentists should look to Google for advice on search engine optimization. In the company’s blog for webmasters, we learn that original content, incoming links, targeted keywords in live text, headings, and links, longevity of a website, and other factors contribute to organic SEO. Pay-per-click SEO is another story.

What’s the difference between natural and PPC marketing? Read the rest of this entry →

How’s your website traffic? Do you know how many people visit your website, which pages they enter on, which pages are most popular, and how long visitors remain on your site? Do you know where those visitors live or whether they’re using a mobile device? All of this information is important to building a successful Internet marketing strategy.

How are your website rankings? While traffic can be assessed (without bias) by using Google Analytics, the best ranking data comes from a human pulling the information. You must first know which keywords you want to rank high for, then your Internet marketing strategy must focus on those phrases. Ideally, your site will be on page one, position one for these terms. The truth is, rankings fluctuate. To gain good positioning can take time, then maintaining the rank is another challenge.

Why Do Rankings and Traffic Matter?

Rankings: When your site ranks high for targeted keywords, it’s more likely to draw visitors in your target market. Studies show, most consumers look only at page one of search engine results pages (SERPs). So, if your business is not listed on page one, the chances of people seeing it are significantly lower than if it were on page one.

Traffic: This is a numbers game. The more visitors at your website, the better opportunity for you to receive new patient phone calls or emails. Logically, the higher your rankings, the more traffic your site will generate. Read the rest of this entry →