If you know about SEO or have paid attention to news reports about Google, you might have picked up that Google and other search engines are huge fans of original content on a website. In fact, if your website contains stock copy, you might find your dental website pushed further and further away from the first page of search engine results.
Content marketing involves composing and publishing original, informative text online. Articles, blogs, microsites, and websites should be optimized for keyword phrases that your potential patients are googling. Many factors contribute to Google’s indexing outcomes, but the quality and amount of your content (text), as well as its originality, are major factors to help your practice rank high.
Because your blog posts and website pages are optimized for keyword phrases, they will come up in Google’s search engine results pages, or SERPs. Not every Internet searcher will enter your website on the homepage. If a potential dental patient searches for “veneers in Chicago,” your blog about veneers (optimized for “veneers in Chicago”) may show up on page one of a Google SERP, and the searcher will enter your site or blog on that page. Potential patients may also find your practice through content on Facebook, Twitter, articles, or press releases submitted online.
Studies Show, Increased Blogging + More Original Web Content =
More Traffic + Better Rankings on Google SERPs Read the rest of this entry →