You have a website that’s only three years old. You spent thousands on it. At first, the site brought you a good number of new patients each month, and the amount you spent on monthly support, SEO, and blogging was returned tenfold. The past six months, however, calls have dwindled. What happened? You didn’t change a thing.
This is the story with many dentists, and the answer is, SEO changed. In fact, search engine algorithms, Google in particular, change constantly. Because Google evolves continually, so must your search engine strategy. Otherwise, new patient numbers can drop dramatically.
Many things have changed for SEO. To name a few:
- Exact match domain names hold zero value to SEO, whereas a few years ago, they were vital to website traffic.
- Facebook and other social networks had no impact on a website’s SEO, but today, with the Hummingbird algorithm changes, social mentions and backlinks significantly impact a website’s rankings.
- Having multiple microsites and a blog on a separate URL from your main site were highly effective ways to improve search engine rankings in the past. Today, placing much or all of your efforts into your primary website seems to be the key to success in search.
- Another big change is that a mobile-friendly website is no longer as effective for SEO as is a responsively built site. Continue Reading →