Internet dental marketing is becoming increasingly popular. In today’s society, most people have access to the Internet from computers, mobile devices, and tablets. Dental websites, dental blogs, and SEO have replaced other forms of marketing and advertising such as radio, print, and the yellow pages. Unlike paid Internet marketing such as pay-per-click advertisements, organic SEO involves driving traffic to dental websites and blogs without paying for advertising space or click campaigns. Effective organic SEO requires understanding Internet user behavior and search engine evaluation methods. Although organic SEO is extremely important to building a web presence and targeting potential patients, dentists should be wary of incorrectly executed organic SEO methods and the impact it can have on their dental marketing strategy.
Three Organic SEO Must-Haves for Dental Websites and Blogs
Keywords –As part of an effective dental marketing strategy, using keywords assists search engines with determining the purpose of your dental website and blog. Keyword placement also helps search engines drive traffic to your website. However, overusing keywords can do more harm than you might think. For example, Google’s sophisticated algorithms can detect inappropriate or excessive keyword placement. Modern Dental Practice Marketing recommends utilizing professional dental copywriters to avoid harming your SEO with keyword misuse.
Dental Website Content – “Content is King” as we like to say at MDPM. The copy on your website is just as important as keyword density. Over the years, popular search engines have routinely updated their algorithms and indexing methods in favor of original content to stock library articles. Your dental website should be written just for you and accurately reflect your areas of focus and practice philosophy.
HTML5 or jQuery Website Design – Even if your website has properly placed keywords and original copy, certain types of code negatively impact your SEO because indexing spiders cannot fully recognize all the SEO components that other platforms provide. For Google and other search engines to fully recognize the relevance and purpose of your dental website, your site should be built with jQuery or HTML5 and not flash design. Non-flash based code is attractive, modern, and SEO friendly.
To talk about your dental website or SEO, contact Jill at (972) 781-8861. Modern Dental Practice Marketing offers copywriting, websites, blogs, and social media management for dentists.