You have probably heard about the importance of search engine optimization at a dental convention. You, as a dentist, might be aware of how important keyword-rich dental websites, blogs, and microsites are. If you have done research on SEO, you might be facing some confusion, too. The Internet is full of contradictory or irrelevant speculation about which SEO tactics produce the best Internet marketing results. To add to the confusion, SEO blogs and web publications typically use verbiage you may not be familiar with. To help our clients and readers understand what SEO is really about, your friends at Modern Dental Marketing have composed an easy-to-understand SEO glossary for dentists.
Modern Dental Marketing’s SEO Glossary
Sitemap – An index of the pages of a website, a sitemap helps users navigate to specific pages. When your dental website goes live, we submit a sitemap to Google so that your site can be indexed by spiders for SEO.
Backlinks – This term refers to an external website embedding a hyperlink to your dental website or blog as a reference. Backlinking from your blog to your dental website (or vice-versa) is especially useful for receiving higher search engine rankings.
RSS Feeds – Blogs and other news sources may be accessed through RSS feeds. This term stands for “really simple syndication”. When we stock and launch your dental blog, we will submit your new blog to five RSS feeds.
Meta Tag – A Meta Tag is an HTML tag that allows for a website administrator to add important keywords and descriptions. Many popular search engines use Meta data to index websites.
Indexing Spiders – Sometimes referred to as “crawlers”, Google, Yahoo!, and Bing utilize software programs that literally move from web page to web page via hyperlinks to index websites. For example, Google has indexed billions of pages and each day that number grows.
For more information on SEO for dentists, debunking SEO myths, and information on dental marketing, check back with our blog. Feel free to network with us on Facebook, too! To talk about dental websites, blogs, and SEO, call Jill at (972) 781-8861.