Everyone has preferences for colors, layout, images, and the amount of text on a website’s homepage. While what YOU like is important, dentists should consider two equally important factors in website design and development. One, what patients want is important. Two, what Google wants is important.
So while a dental website should accurately reflect a dentist’s preferences, it must also appeal to potential patients and Google’s indexing spiders. During our marketing interviews with dentists, we find that the following questions arise regularly, so we’re providing answers. If you have questions about the following concerns or other issues, don’t hesitate to comment, text, email, or call us.
How important is placing all important information “above the fold?”
The phrase “above the fold” is from the newspaper industry. The most important headlines and story introductions were placed above the center horizontal fold, because that portion of the paper was displayed in newspaper stands. Items above the fold were seen first, so zinger headlines and interesting photos had to capture attention fast and compete with info on other papers. Continue Reading →