Do you know what email blasts and enewsletters are? Do you know why they are important for a dentist’s marketing plan?
First of all, email campaigns are sent to your current patients. Your email campaigns will feature a custom banner, a stock or original photo, body text, share buttons for email, Facebook, and Twitter, and the legal requirement of an opt-out option.
- An eblast is a short, one-article email with your custom banner, photo, text, and footer.
- An enewsletter features 5 articles.
- We recommend newsletters quarterly and eblasts monthly.
Why invest in an email campaign to current patients? Dentists are in the unique situation of not seeing healthy customers for six months at a time. In these hiatuses, patients can wander away. Great dental marketing includes staying in front of your current patients every 30 days or so. Email blasts and dental newsletters accomplish this beautifully, while also providing a share option for your happy patients to spread contact information for your office. Studies show, acquiring a new patient costs $200 on the low side, often more. Retaining your current patients is extremely lucrative. Also, word-of-mouth marketing often yields the best, most loyal customers (patients, in your case). Email marketing to your current patient base allows for one-click work-of-mouse shares, so you can win the business of your patients’ friends and family. Read the rest of this entry →