Modern Dental Practice Marketing

If you’ve ever wondered what to post on your dental practice’s Facebook page, and if you want to post something people will share with others, consider photos, videos, and humor. Just remember, keep it clean and don’t post anything that could potentially offend. Silly, happy, and fun are rules to live by when it comes to social networking.

PHOTOS: Everyone loves to see themselves and people they know in photographs. They also love to see pictures of kids and animals. Even more, people love funny captions on these photos. How can you leverage this for your Facebook page? Chose the office clown (the silliest person in your office) to snap some impromptu photos during the day, add captions, and run them by you to see if they might work for your Facebook page. Encourage employees to share pictures of their pets and travels on your Facebook page, as well. In addition, ask employees to share your Facebook business page posts on their own Facebook pages. You can also re-post pictures that you like on your business Facebook page. If you liked it enough to share it, someone else may feel the same way. This is how social networking works, folks! Read the rest of this entry →

No One But Google Can Truthfully Promise a Ranking Position — and that’s the truth.

Dentists are constantly pestered with emails about how they should go with a shiny new SEO strategy for first page Google results. If you’re looking for the facts, this blog should help you. The text in italics was sent to a dentist by an SEO company promising page one results. I’ve included the company’s comments in italics. My response to the issues are in straight text. If you have further questions, feel free to email me for answers! I’m shauna — @ — moderndentalmarketing.com.

…here are some keywords people were typing in you area as of yesterday and how many people were searching…

CONSIDERATIONS: Where did this information come from? I’m not getting the same results from Google Adwords Tool, and Google holds over 90% of the search engine market and 95% of the mobile search market. The keywords indicated below are not geo-targeted. Furthermore, if a local search was conducted (he was signed into his Google account and specifically searching Corona, CA), his own unique user data would be a factor, which completely negates the data.

Dental implants 512 – My research on Google Adwords Tool shows that competition is high, and there are thousands of local searches for this term. High competition means that a ton of dentists are fighting for page one results.

BETTER – implant dentist corona, corona implant dentist, dental implants corona, corona dental implants, implant dentures corona, corona implant dentures Read the rest of this entry →

At MDPM, we work on local marketing with an Internet strategy, but dentists should participate in other forms of local marketing to make a name for their practice in their community. While the web can bring you a host of new patients, boosting local buzz will improve word-of-mouth referrals and brand recognition for your office. These 5 tasks could significantly improve your local popularity.

Partner Up: Regardless of whether you live in the same town where you practice, get to know small business owners around your office. I’m not suggesting you join the chamber of commerce. Take a more grass-roots approach. Plan a day when you go into businesses and introduce yourself. You might ask business owners if they’d like to submit a guest blog for your blogsite. Perhaps the owner would link swap with you—post your website link on their site, you post theirs on your site. Getting to know other business owners can ground you within your community and put a face behind your brand. Read the rest of this entry →