Modern Dental Practice Marketing

Do you know what email blasts and enewsletters are? Do you know why they are important for a dentist’s marketing plan?

First of all, email campaigns are sent to your current patients. Your email campaigns will feature a custom banner, a stock or original photo, body text, share buttons for email, Facebook, and Twitter, and the legal requirement of an opt-out option.

• An eblast is a short, one-article email with your custom banner, photo, text, and footer.
• An enewsletter features 5 articles.
• We recommend newsletters quarterly and eblasts monthly.

Why invest in an email campaign to current patients? Dentists are in the unique situation of not seeing healthy customers for six months at a time. In these hiatuses, patients can wander away. Great dental marketing includes staying in front of your current patients every 30 days or so. Email blasts and dental newsletters accomplish this beautifully, while also providing a share option for your happy patients to spread contact information for your office. Studies show, acquiring a new patient costs $200 on the low side, often more. Retaining your current patients is extremely lucrative. Also, word-of-mouth marketing often yields the best, most loyal customers (patients, in your case). Email marketing to your current patient base allows for one-click work-of-mouse shares, so you can win the business of your patients’ friends and family. Read the rest of this entry →

This week, I received a great question from Dr. Quinn Smith of Pecan Tree Dental in Grand Prairie, Tx. I thought all dentists might be interested in this…

MDPM Team,

This weekend I googled “Grand Prairie Dentists”…Pecan Tree Dental comes up as #1!  I feel like what MDPM is doing by SEO and blogging  

Read the rest of this entry →

What is a responsive, mobile-friendly website?

Research tells us that 70% of web users look online for health care services and today, smart phones and tablets are more popular than ever. Dentists need to understand that patients are looking for their services online, and often on a mobile device.

MDPM Consulting builds custom websites that work across all devices and browsers. Our mobile-friendly designs render beautifully on any tablet or smart phone and include custom menus that make navigation easy on touch screens, on large or small tablets, and on the smallest of smart phone screens.

While navigation is important, so is text. We build our sites so that text remains large and readable across all screen sizes, horizontally, and vertically. Design components shift linearly to fit on small screens, without losing important visual elements like buttons and call outs.

Responsiveness refers to a website’s ability to shrink with a window, like this… and all of our sites are now equipped with responsive design.

As a bonus, we create a custom-branded icon that makes your logo look like an app on most smart phones. Install the icon on your mobile device, then click the logo to go directly to your website.

Don’t pay extra for a mobile-friendly, responsive web design.

Call MDPM Consulting for a state-of-the-art dental website with:
• A responsive design that works on all devices and browsers
• An app-like favicon for your website
• Excellent search engine optimization and reporting
• An easy-to-use CMS, or content management system, so you can make updates if you like
• Top tier customer service and support, even on weekends
• Access to innovative designers, copywriters, and technical gurus
• The latest developments in dental marketing technology
• Advice and support from marketing experts who serve dental practices across the US and abroad

An innovative website that looks amazing on all devices will attract patients who appreciate quality dental care and excellent health.

Call MDPM Consulting today at 972-781-8861, or visit us online at www.MDPMconsulting.com, and let’s get started on your mobile-friendly, responsive website!

You may have heard that Google prefers original text on websites. If your dental website features library articles, stock content, or text taken from other sources (like the ADA website, for example), you’re harming your SEO strategy.

Don’t let anyone tell you differently.

On May 6, 2011, on the Google Webmaster Central Blog, we’re provided with a list of considerations for websites. Google says:

• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Does this article provide a complete or comprehensive description of the topic?
• Does this article contain insightful analysis or interesting information that is beyond obvious?

You can surmise from these questions that Google wants high-quality, original, expert information, and if your website provides this type of content, you’ll have more opportunity to index high for targeted keywords. But that advice was from 2011, and Google tweaks its algorithm all the time, right? So what does Google say now? The story hasn’t changed.  Read the rest of this entry →

Why blog on a domain that’s not my main website?

Many of our client dentists rank multiple times on page one of Google for specific, popular keyword phrases, and we attribute this to not only having a blog, but also making the blog act as a microsite by being on a separate domain. Microsites are becoming intensely popular as a new avenue to improve SEO. At MDPM Dental, we’ve been creating blogs that act as microsites for three years now! Some of our client dentists hold 70-90% of the page-one Google real estate for a keyword phrase. Generally, Google shows 10 organic listings on page one, so I’m saying that some of our clients have 7-9 listings on a page one search result. It’s amazing how content can truly enhance a dentist’s SEO strategy.

What does a blog site include?

What does blogging include?